At this point, unless you are living under a rock, you probably have been invited to and sat (or slept) through more virtual events than you can count. If you are thinking of planning a virtual event that stands out from the rest for your organization, you are probably wondering how you can make sure it will be successful.We have given that question a good amount of thought from our experience with many virtual events over the past year and have collected some practical advice just for you. If you are thinking of planning a virtual event that stands out from the rest for your organization, you are probably wondering how you can make sure it will be successful.We have given that question a good amount of thought from our experience with many virtual events over the past year and have collected some practical advice just for you. 

Here’s how to make your virtual event a success:

1.) Know your brand and your audience.
Know what you and they want and how to best drive interactions. Each virtual event has a different “personality”, or “culture”, if you will. The faster you can identify the personality of your event, break the ice and establish a community within the virtual space, the better experience your attendees will have, and the better networking and interaction there will be, which will lead to increased buy-in and support from your stakeholders.

2.) Have a back-up plan for critical keynotes.
Some of our clients have planned on having live keynote sessions, which we believe is a great decision to keep the event exciting. However, it is always a good idea to have the sessions pre-recorded, just in case there is a problem with the live feed.  While live sessions are always more engaging, they are susceptible to unforeseen technical issues, even when you have taken extra precautions.  Just in an on-site event setting, it is important to have options in case something goes off track.

3.) Get creative with exhibitors and sponsors.
Virtual booths are a great way for exhibitors to have the opportunity to show off products and services and network with attendees. We have found, though, that to really make the most of that moment, considering gamification is a good move. Offering drawings for fun prizes, and bolstering competition goes a long way to spur attendees to visit each booth and engage with the exhibitors. In lieu of in-person networking, you almost have to have some kind of incentive for attendees to take the time to visit virtual booths. Anything you can do to promote excitement in the virtual space pays off in engaging your attendees and making your sponsors’ investment worthwhile.

We are ready to partner with you!
Planning a live event can be stressful.  There are simply a lot of factors to consider, and if you have never done one before, it will seem overwhelming.  We’ve learned a lot about virtual events.  In fact, we’ve gathered our best practices into our Digital Motion Event Success Plan - something we share with all our clients so they can achieve successful events.It’s so easy to get started!

1.) Schedule a free, no obligation consultation by visiting www.digitalmotionav.com.

2.) You will receive our best tips and a customized recommendation for your event, along with an estimate of service options.

3.) Once you are ready to move forward, your dedicated Digital Motion team member will share our Digital Motion Event Success Plan and next steps.

4.) You will be on track to Elevate your Event!

We help you make your event a success!

The Digital Motion Team